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Throw a pillow on it!

People are increasingly using throw pillows to add accent colors and aesthetic appeal to their home. A bright, bold, colorful pillow can be just the touch a room needs to make it feel modern and sophisticated. Pillows are also being used as a way for people to express themselves and show off their passions, sense of humor, and interests!

 

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Target Audience for Pillows

Pillows are a specialized item, unlike t-shirts, which are popular with some groups and demographics, and less popular with others. When designing, marketing and advertising, make sure you have a group in mind that would find use for a pillow. Right now, pillows are selling especially well with the following groups of people:
  • New homeowners
  • Younger couples and newlyweds
  • Female college students 
These broad demographics are a good place to start, but make sure to narrow down further and find a small niche to target as well.
  • Pets and Animals
  • Relationships
  • Science, nerdy stuff
  • Religion and spirituality
  • etc.

  

No pillow fights, just pillow happiness!

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Make them laugh!

Pillows make great gag-gifts for people, so make sure that you have a few in your store that are funny and edgy! However, be careful, a funny pillow is not like a funny shirt. You should make sure that the humor is cute, friendly and largely positive in its outlook. You want a grandmother who comes over to visit to not find the pillow offensive!

 

 

Inspire love

Say something that people will remember. Pillows are a fantastic place for inspirational quotes and welcoming messages. Remember, if the message could go on a canvas or a poster, it can probably go on a pillow as well!

 

 

 

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Create a personal touch.

People are using pillows as thoughtful gifts for friends and loved ones. Make sure to provide a message that people will find personally touching. Create something personal for the mother, the sister, the father, the wife or the husband that people will want to share.

 

  

 

GET STARTED NOW!