Is Your Marketing Ready for the Next Generation?
Gen Z is the next big opportunity no one is talking about (yet)
Today they’re teens, tomorrow they'll be our largest consumer group. Gen Z’s spending power, $44 billion, will quadruple by 2020—an impact you can't afford to ignore.
This is your opportunity to get ahead of the curve and to begin developing strategic marketing around the world's first generation of digital natives.
In this guide, you'll find:
- Fundamental behaviors and preferences of Gen Z
- Actionable recommendations to kickstart your Gen Z marketing
- Additional tips and resources